There are so many ways the lyrics here are shifted outside of the norm as well. One way is that in the second verse, Drake starts the motif a beat late so that the ending of the line comes in right on the down beat, instead of beat four, like it’s been doing.
Knowing your audience is a crucial aspect of marketing your music, but it is also important to consider your audience when writing your music. What kind of people (outside of your friends and family) do you want your music to appeal to? What artists do people in your target audience listen to? Which moods and lyrics does your audience relate to?