James Brown’s Live at the Apollo, 1962 is a masterclass in showmanship and musicianship that transcends genre. From the Rolling Stones to Anderson .Paak, you can see the influence that The Hardest Working Man in Show Business has left with this album, this performance, and so many of his other albums and recorded performances (many of them back at The Apollo!).
You already know that Austin is a mecca of musical talent and endless opportunities during SXSW but it’s also a pretty incredible year-round music scene, and partly because of the large student presence. If you’re familiar with SXSW, you’re likely aware of the rows of live music venues on Sixth Street, with shows running throughout the week. In addition, it has the Pecan Street Festival, which features five stages for live music, as well as performances by the Austin Symphony Orchestra. With several college campuses throughout the city, you shouldn’t have any trouble finding a venue and an audience if you play your marketing cards right!